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Quantitative input for business decisions

 

Capabilities

Nulink Analytics is able to help most clients with the following:

 

'Conventional' market research analysis

  • Consultation on market research design and research findings

  • Data tabulation (using Q)

  • Basic to advanced statistical analysis (using Q, R and SPSS)

  • Statistical significance testing

  

Statistical Modelling

  • Causal Path Modelling

  • Key Driver Analysis

  • Shapley Coefficients

  • Structural Equation Modelling (SEM)

  • Perceptual Mapping / Correspondence Analysis

  • Panel modelling

Segmentation

  • Customer segmentation and profiling

  • Latent Class Analysis

  • Cluster Analysis

  • Self organising mapping

  

Concept/Product Testing

Training and HR

  • General statistical analysis

  • Structural Equation Modelling (SEM)

  • Use of the Q research software

  • Mentoring

  

Other

  • Choice Modelling / Conjoint Analysis / MaxDiff

  • Data Mining / Decision Trees

  • Advertising / ROI/ Market Response Modelling

  • WordlesTM

Scott MacLean is thoroughly familiar with a wide range of statistical software.  He not only uses the software, he understands what it is doing, something all too rare in these days of “off-the-shelf-and-push-the-button” analysis. 

 

He has developed and implemented the Vector® volume forecasting methodology for two of Australia's major fmcg manufacturing companies.

 

Partners

 

Nulink Analytics works with Gandar Associates on projects requiring high level strategic analysis and/or the implementation of operational excellence.

  

Scott has extensive experience with (and provides input into the development of) the Q software package.

  

Nulink Analytics works with Di Marzio Research on assignments requiring innovation, creativity in research design and the provision of strategic guidance

  

 

“We balance probabilities and choose the most likely. It is the scientific use of the imagination.”

                                                                                                         A. Conan Doyle “The Hound of the Baskervilles”

 

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